Adrianna Hepper

Web Content Strategist, Marketing & Packaging Copywriter, eCommerce Consultant

TOInitiative.ca Landing Page Redesign

Pro web consultants are a dime a dozen, but the ones that are willing to invest the time and energy to really hear and listen to what you have to say and care about your needs, those gems are rare. And Adrianna Hepper is a gem. I’d recommend her again and again.   Sulman Husain, TO Initiative

TO Initiative is an organization working to strengthen the Toronto business community through events that connect budding business owners with established, vetted professionals and experts. In this project I utilized the principles of information architecture and content strategy to reorganize the many pieces of their landing page. The resulting sketch presents a cleaner, less cluttered space in which to communicate company vision and services, ultimately creating a more intuitive, satisfying user experience.

View project by dragging and zooming in/out on the Realtimeboard below.

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